How I Created Tom Waterhouse’s Viral Video

It was a privilege to write and direct this video for one of Australia’s most successful and well known racing identities Tom Waterhouse, with my Dundas Media team.

My goal with the video was to flip Tom’s Aussie image on its head and reinvent his brand for his latest business venture www.TomWaterhouse.com, and online tipping service. I decided to address all the preconceived ideas about Tom by having him own them, and leaning into authenticity.

The video gained over 3 million views in the first 48hrs, and was incredibly successful for Tom’s business. We also delivered 10 shorter edits from the one full length video, providing Tom with a lot more material for video ads.

”Dundas Media are changing the advertising landscape. In the past I have paid millions to advertising agencies who are much slower in delivery and significantly more expensive than Dundas Media. Dundas Media understand the need to have an ‘always-on’ approach to marketing across social media, and can create premium video ads, that get noticed, at volume for a fraction of the price.

Before working with Dundas Media on my recent video ad, I have been using them for over 12 months to create 150 original video ads which I have used for Facebook advertising to promote www.tomwaterhouse.com. Dundas Media provide us with an awesome service that allows us to film video content in Melbourne, Sydney, Hong Kong, and London, at the same rates. Publishing content quickly is very important to my business, and Dundas Media has been able to successfully film and deliver final content within 24hrs from multiple countries. I highly recommend Dundas Media's services for creating video content, and content marketing."

- Tom Waterhouse; Australian business man, Director of TomWaterhouse.com

If you want to be like Tom Waterhouse and get your own viral video targeted to your audiences and customers, then get in touch with Dundas Media today to bring your own brand to life via premium video content.