Dundas Media Wins Advertising Awards for F'real Commercials

Client: F’real

Agency Partner: Demonstrate PR

Campaign: Digital Commercial Series

Awards: Bronze American Advertising Award (2025, Internet Commercial Campaign) & Silver Telly Award

Challenge

F’real wanted to break through with a digital campaign that transformed everyday student life into something bold, immersive, and unforgettable.

Solution

With my Dundas Media team I partnered with Demonstrate PR to produce a series of digital commercials filmed on location at Long Beach University. Using green screen technology and advanced motion graphics, we transported students from their daily routines into a fantastical “F’real universe,” all sparked by sipping a smoothie.

Execution

  • I personally wrote, produced and directed the commercials.

  • On-campus shoot capturing authentic student life.

  • Seamless VFX transitions from reality into imaginative, vibrant worlds.

  • Creative storytelling designed to align F’real with adventure, fun, and limitless possibilities.

Results

The campaign delighted audiences and earned industry recognition, winning both a Bronze American Advertising Award and a Silver Telly Award.

Impact

The project demonstrated the power of combining storytelling with visual innovation—and underscored Dundas Media’s commitment to crafting campaigns that captivate, resonate, and achieve results.

Jason Dundas